"The Crypto Valley is a Swiss ecosystem for crypto and blockchain technology, established to take advantage of Switzerland’s strengths. Switzerland created the necessary legal certainty for a thriving ecosystem around blockchain and cryptocurrencies thanks to its politics and regulations. Crypto Valley was started by Johann Gevers in 2013, who recognized Switzerland’s ideal environment for building decentralized technologies."

"The vision for Crypto Valley is to become a global hub for crypto technologies, similar to Silicon Valley. With the help of various individuals, startups, companies, and government agencies, the Crypto Valley ® has grown into one of the world’s leading ecosystems for. In 2017, the Crypto Valley Association was established to further develop and promote the ecosystem."

^ from Crypto Valley Association website

During discussions about the Ethereum Foundation's setup, Mihai Alisie suggested the term "Crypto Valley" to refer to Zug region. This name was inspired by the area's emerging cluster of Bitcoin and blockchain firms, including early consultants and lawyers already present in Zug.

The Ethereum Foundation established operations in Zug in July 2014 and then launched its $18M crowdsale, which became a blueprint for crypto fundraising.

Bitcoin Suisse, co-founded by Fabian Hediger, provided advisory services and further solidified Zug's role.

Within three years, around 40 crypto foundations were established in Zug alone—far more than any other Swiss canton - drawn by the supportive regulatory environment from FINMA and local authorities.